From Chevrolet.com:
According to Chevy Spark early buyer data, Spark owners are:
- The next-generation customer – Spark is “igniting” the interest of some of Chevrolet’s youngest buyers, with 29 percent of customers under 35.
- New to Chevy – Nearly 54 percent of Spark purchases are conquest sales – buyers who are new to the brand. More than one in five buyers is coming from an import car brand.
- Majority female – Fifty-one percent of Sparks are purchased by women, more than any other Chevrolet vehicle.
- Sizzling with Salsa – Twenty-three percent of Spark owners are choosing Salsa Red, making it the Spark’s most popular exterior color. Jalapeno Green and Denim Blue are the second- and third-most popular Spark colors.
- Seeking a value and fuel economy – Early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.
Emich Chevrolet has a great selection of 2013 Chevrolet Sparks. Stop by to learn more!
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